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Keywords: Critical success factors
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Journal Articles
Critical success factors for the “unbanked” customers in Kenya
Available to Purchase
International Journal of Bank Marketing (2014) 32 (2): 88–103.
Published: 01 April 2014
... expansion initiatives (CBK, 2012). Critical success factors Factor analysis Financial services Kenya Banking industry Micro finance Formal financial institutions in Kenya failed to cater for the credit needs of smallholders mainly due to their lending terms and conditions. The rules...
Journal Articles
Critical success factors in the personal selling process: An empirical investigation of Ecuadorian salespeople in the banking industry
Available to Purchase
International Journal of Bank Marketing (2004) 22 (1): 9–25.
Published: 01 January 2004
...Fernando Jaramillo; Greg W. Marshall This article identifies the selling techniques that are critical success factors (CSFs) for salespeople who sell banking products and services in Ecuador. The study examines the selling techniques that differentiate top and bottom sales performers...
Journal Articles
Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis
Available to Purchase
International Journal of Bank Marketing (2003) 21 (5): 233–242.
Published: 01 October 2003
... banking industry as whole, offer interesting information on the level of service quality delivered by banks in India. © MCB UP Limited 2003 Services Quality Critical success factors Banking India The banking industry in India has been a witness for the last decade to several...
