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Keywords: Cross-country analysis
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Journal Articles
International Journal of Bank Marketing 1–28.
Published: 27 August 2026
... relationships involving perceived risk or social influence. Cross-country analysis reveals structural stability across markets, with limited differences: financial literacy exerts divergent effects between Portugal and the UK, and facilitating conditions are more salient in the USA. Overall, engagement drivers...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2019) 37 (2): 479–491.
Published: 20 February 2019
... 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction index Cross-country analysis Financial performance forecasting Intangible measures The research of the linkage between customer satisfaction and financial...
