Keywords: Cryptocurrency
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Journal Articles
International Journal of Bank Marketing (2025) 43 (10): 2136–2165.
Published: 04 June 2025
...Paula Rodrigues; Ana Sousa; Ana Brochado Purpose This study sought to fill research gaps by exploring consumers’ paradoxically declining trust in cryptocurrencies despite stable purchase intentions and examining how trust in cryptocurrency adoption and trust-enhancing mechanisms influence consumer...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
.... The purpose of this research is to introduce a new “Financial and Technology” framework inspired by the dual processing theory to fintech product marketing using the cryptocurrency case. Design/methodology/approach Given the limited scholarship focusing on science literacy in investment scenarios, prior...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 569–590.
Published: 06 November 2024
...Kyoung Tae Kim; Lu Fan Purpose Cryptocurrencies have gained popularity among investors despite their high risk and volatility. Social media wields substantial influence over investors' attitudes, judgments and decisions related to investment. This study aims to investigate the associations between...

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