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Keywords: Culture
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1946–1977.
Published: 27 August 2024
... and cultural moderators of Individualism (IDV) and Uncertainty Avoidance (UA). Design/methodology/approach For this study, an online survey instrument was created and administered in Iran. The research sample was selected through the application of purposive sampling. Data from 788 respondents were...
Journal Articles
International Journal of Bank Marketing (2025) 43 (1): 166–179.
Published: 17 May 2024
... to receive money are more likely not to have a savings account with the bank. Noting the cultural systems and social settings of the native households and the ease of payments via the mobile platform, they tend to spend more on consumption rather than saving, thus making these households more vulnerable...
Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 357–388.
Published: 24 November 2023
... et al., 2014). Scholars have argued that people will use an m-banking system if they find it straightforward to use (Bhatiasevi, 2015). Scholars have conducted cross-cultural studies using the data from m-banking users in diverse countries such as Nigeria, Thailand and Greece (Bankole et al...
Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1207–1238.
Published: 21 April 2023
... the relationship of trust in m-banking with technology acceptance and use factors, quality factors, risk factors and a personal factor as well as behavioral outcomes. The study further investigates the moderating influence of Hofstede’s cultural dimensions on these relationships. Design/methodology/approach...
Journal Articles
International Journal of Bank Marketing (2021) 39 (6): 1003–1024.
Published: 16 February 2021
...Vincent Onyemah; Jay P. Mulki; Martha Rivera-Pesquera Purpose A significant amount of research has shown that drivers of employee attitudes, and behaviors leading to outcome variables such as turnover intentions, are strongly influenced by national culture. This study focuses on the difference...
