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Keywords: Customer empowerment
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Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 336–356.
Published: 03 April 2018
...Sarra Berraies; Manel Hamouda Purpose The purpose of this paper is to examine the effect of customer empowerment (CE) on financial performance and the role of innovation and customer satisfaction as mediating variables in this relationship. Design/methodology/approach To empirically test...
