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Keywords: Customer profiling
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Journal Articles
International Journal of Bank Marketing (2014) 32 (2): 130–149.
Published: 01 April 2014
... to a conventional bank. Below is a description of each of the independent variables considered in this study. Perceptions Selection Banks Quantitative techniques Customer behaviour Customer profiling Q1. What are the factors that cause Lebanese clients to prefer patronizing an Islamic...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2003) 21 (4): 168–190.
Published: 01 August 2003
... consumers to develop a degree of experience with certain services (Sundaram and Webster, 1999). Banking industry Service quality Market orientation Customer profiling Empirical study Greece Over the last ten years or so, a great deal of research attention has been attracted to the field...
Journal Articles
International Journal of Bank Marketing (1992) 10 (1): 3–16.
Published: 01 January 1992
... the usefulness of a select number of services in a similar manner for both domestic and foreign banks. Suggests lessons that banks may learn from the results. © MCB UP Limited 1992 Banks Customer profiling Customer Satisfaction Customer surveys Hong Kong BANK AND PRODUCT SELECTION: HONG KONG 3...

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