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1-4 of 4
Keywords: Customer profiling
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Journal Articles
A study of Islamic banks in the non-GCC MENA region: evidence from Lebanon
Available to Purchase
International Journal of Bank Marketing (2014) 32 (2): 130–149.
Published: 01 April 2014
... to a conventional bank. Below is a description of each of the independent variables considered in this study. Perceptions Selection Banks Quantitative techniques Customer behaviour Customer profiling Q1. What are the factors that cause Lebanese clients to prefer patronizing an Islamic...
Journal Articles
Clients’ characteristics and marketing of products: some evidence from a financial institution
Available to PurchaseKarmele Fernández‐Aguirre, Inmaculada Gallastegui‐Zulaica, Juan Ignacio Modroño‐Herrán, Vicente Núñez‐Antón
International Journal of Bank Marketing (2003) 21 (5): 243–254.
Published: 01 October 2003
... with a general discussion and some final remarks. © MCB UP Limited 2003 Cluster analysis Marketing policy Database marketing Customer profiling Financial institutions As with financial institutions in other developed countries, most of the main financial institutions in Spain have...
Journal Articles
Antecedents to perceived service quality: an exploratory study in the banking industry
Available to Purchase
International Journal of Bank Marketing (2003) 21 (4): 168–190.
Published: 01 August 2003
... consumers to develop a degree of experience with certain services (Sundaram and Webster, 1999). Banking industry Service quality Market orientation Customer profiling Empirical study Greece Over the last ten years or so, a great deal of research attention has been attracted to the field...
Journal Articles
Bank and Product Selection: Hong Kong
Available to Purchase
International Journal of Bank Marketing (1992) 10 (1): 3–16.
Published: 01 January 1992
... the usefulness of a select number of services in a similar manner for both domestic and foreign banks. Suggests lessons that banks may learn from the results. © MCB UP Limited 1992 Banks Customer profiling Customer Satisfaction Customer surveys Hong Kong BANK AND PRODUCT SELECTION: HONG KONG 3...
