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Keywords: Customer relationship management (CRM)
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 147–166.
Published: 16 December 2020
... Emerald Publishing Limited Licensed re-use rights only Customer loyalty Customer relationship management (CRM) Service design Credit card industry Referral reward National Natural Science Foundation of China 10.13039/501100001809 71802017 71702007 In the past 20 years...
Journal Articles
International Journal of Bank Marketing (2018) 36 (6): 1125–1144.
Published: 05 June 2018
...Stefan Mau; Irena Pletikosa; Joël Wagner Purpose The purpose of this paper is to demonstrate the value of enriched customer data for analytical customer relationship management (CRM) in the insurance sector. In this study, online quotes from an insurer’s website are evaluated in terms of serving...
