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Keywords: Customer relationship proneness
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Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 122–142.
Published: 07 April 2015
...Vishal Mishra; Sridhar Vaithianathan Purpose – The purpose of this paper is to examine the influence of customer personality and customer relationship proneness (CRP) on customer’s relationship satisfaction (CS) with the firm in emerging economies context. In the study, the authors state...
