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Keywords: Customer-to-customer interactions
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Journal Articles
International Journal of Bank Marketing (2026) 44 (1): 105–119.
Published: 13 November 2025
... rights only Customer-to-customer interactions Banking sector Unsupervised learning Clustering Natural language processing According to (Ying et al., 2024), a significant portion of online C2C interactions remains unexplored. This gap is also acknowledged by (Zhou et al...
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1736–1759.
Published: 24 June 2024
... dissatisfaction. Lin et al. (2020) conducted a comprehensive study on nonverbal customer-to-customer interactions, utilizing kinesics (body movements such as facial expressions, postures, and gestures), proxemics (personal space and distance between customers), paralanguage (nonverbal communication...
Journal Articles
International Journal of Bank Marketing (2022) 40 (2): 221–241.
Published: 29 October 2021
... literature was used to propose a customer-to-customer interaction model, which was tested and cross-validated among electronic banking customers in South Africa (n = 404) and Australia (n = 244). Self-administered questionnaires were distributed to respondents who are users of electronic...
