Keywords: Cyber risk
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Journal Articles
International Journal of Bank Marketing (2026) 44 (6): 1135–1162.
Published: 28 November 2025
... by financial advisors, as well as to examine how their personal technology propensity and cyber risk aversion affect attitudes toward open banking. Design/methodology/approach The research employs the Technology Acceptance Model framework to investigate the uptake of open banking services, assessing...

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