Keywords: Cybersecurity awareness
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Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 476–505.
Published: 18 November 2024
...Ali Vafaei-Zadeh; Davoud Nikbin; Kit Yik Teoh; Haniruzila Hanifah Purpose Drawing on protection motivation theory (PMT), this study aims to explore the factors that enhance cybersecurity awareness among online banking users in Malaysia. More specifically, it investigates the influences...

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