.... Is this approach applicable to insurance-related scenarios relevant to customer churn and cross-selling? Insurance Case study Random forest Data mining Customer relationship management (CRM) Research shopping Repeated purchases of products and services are a key motivator for firms to manage...

... dissatisfied customers may function as an early warning signal. Indeed, their probability to defect is relatively high and can be compared to that of dissatisfied customers. Proposes a data mining technique called “characteristic rules” to identify latently dissatisfied customers of a Belgian bank. Appropriate...