...Karmele Fernández‐Aguirre; Inmaculada Gallastegui‐Zulaica; Juan Ignacio Modroño‐Herrán; Vicente Núñez‐Antón Within the framework of database marketing, that is, data mining applied to large databases for marketing purposes, we analyze the database of clients of a financial institution, trying...

...T.J. Hughes Discusses database marketing, typically associated with direct mail activities, but can be seen to be only the first stage in its evolution for financial services organizations. Charts development of the Bristol& West database to highlight some issues, key decisions and benefits...

... cards Italy Strategy United Kingdom USA Financial services Database marketing Retail trade RETAILER CREDIT CARDS: A COMPETITIVE THREAT 3 R etailers in the UK could use their store cards as a basis for competing with bank credit cards in the provision of financial services. Retailer Credit...