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Keywords: Debit card
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Journal Articles
International Journal of Bank Marketing (2020) 38 (7): 1635–1664.
Published: 09 March 2020
...Dung Phuong Hoang; Thong Huy Vu Purpose This research provides a new perspective in explaining cardholders' willingness to use debit cards instead of cash by applying the transaction costs economic theory. This study also expands the adaptation of transaction cost economics theory in explaining...
