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Keywords: Demography
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Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 128–146.
Published: 06 February 2017
... ; Tsen et al., 2006). Specifically, scholars have suggested that lifestyles and personal values can help to “flesh out” customers in a way that sterile demographic information cannot (Laroche et al., 2001 ; McCarty and Shrum, 1993). Customers Loyalty Psychology Demography CSR...
