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Keywords: Denmark
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Journal Articles
International Journal of Bank Marketing (2004) 22 (1): 26–42.
Published: 01 January 2004
... the largest companies in Denmark. An initial study applying LISREL does not support a full model including the five‐factor structure of the SERVPERF model. The further LISREL analysis however gives statistical evidence of a recursive model that explains willingness to recommend by customer loyalty...
Journal Articles
International Journal of Bank Marketing (1998) 16 (5): 195–201.
Published: 01 September 1998
...Niels Peter Mols This article compares users of PC‐based home banking systems with non‐users. A questionnaire study with responses from 669 bank consumers from Denmark shows that users of PC banking are more satisfied, are less price sensitive, have higher intentions to repurchase and provide more...
