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Keywords: Digitalization
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1847–1871.
Published: 15 September 2023
...Quang Thi Thieu Nguyen; Ly Thi Hai Ho; Dat Thanh Nguyen Purpose This study aims to investigate the effect of digitalization on bank profitability among Vietnamese banks. Design/methodology/approach The research employs fixed-effects regression on a panel data of 32 banks in Vietnam during...
Journal Articles
International Journal of Bank Marketing (2019) 37 (5): 1082–1102.
Published: 03 May 2019
...-banking, all these dimensions need to be taken into account since the service takes place on a digital platform without direct human contact, which may influence the customer’s experience and related value in multiple ways within all three of these dimensions. When analysed from the phenomenological...
Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 858–877.
Published: 04 September 2017
... as an Interpretative Phenomenological Analysis (IPA) study of various major Swedish banks, which may limit the external validity of its results. Other limitations are also discussed in the paper. Practical implications By identifying the aspects of a digital banking that bank managers perceive to be more...
