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Keywords: Disappointment
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Journal Articles
The role of disappointment aversion and expectation proclivity in describing financial risk aversion among financial decision-makers
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International Journal of Bank Marketing (2021) 39 (7): 1333–1352.
Published: 25 June 2021
...John E. Grable; Eun Jin Kwak Purpose Using data obtained from 525 individuals who were surveyed during early spring 2020, this study addressed three aims: (1) to ascertain the degree to which disappointment aversion and expectation proclivity are related; (2) to identify who is most likely...
