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Keywords: Discourse analysis
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Journal Articles
Marta de la Cuesta-González, Beatriz Fernandez-Olit, Isabel Orenes-Casanova, Juandiego Paredes-Gazquez
International Journal of Bank Marketing (2022) 40 (7): 1337–1363.
Published: 03 May 2022
... to increasing financial difficulties and exclusion. This research, performed on a set of focus groups, bases its findings on a combination of experimental and discourse analysis methods. Design/methodology/approach Financial decisions are not rational and can be biased by affective and cognitive factors...
