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Keywords: Dissatisfaction
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Journal Articles
International Journal of Bank Marketing (2022) 40 (5): 1051–1070.
Published: 17 January 2022
... equation modeling (SEM) was applied to analyze the validity of the variables and the causal relationships among variables based on 305 valid data. Findings The results show that the factor of traditional payments, that is, dissatisfaction positively and significantly influenced customers' switching...
