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Keywords: Dynamic segmentation
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Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 431–446.
Published: 15 May 2017
... to marketer analysts is to explore both solutions to dynamically segment the reference market. The best approach will be then judged in terms of fit, substantial results and assumptions on the reference market. Originality/value The proposed statistical models are new in the field of financial markets...
