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Keywords: E‐satisfaction
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Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 1018–1038.
Published: 04 September 2017
...Sarra Berraies; Karim Ben Yahia; Mariem Hannachi Purpose The purpose of this paper is twofold: first, the authors empirically examine the effect of the perceived values of mobile banking (MB) applications on customers’ e-trust, e-satisfaction and e-loyalty and second, the authors investigate...
Journal Articles
International Journal of Bank Marketing (2013) 31 (1): 6–23.
Published: 25 January 2013
...Muhammad Mohsin Butt; Muhammad Aftab Purpose The purpose of this paper is to empirically investigate the influence of consumer attitude towards Halal banking on e‐service quality and e‐satisfaction, in an online Islamic banking context. The proposed model also aims to investigate...
