... of the current government policy to promote e-commerce. Design/methodology/approach An empirical investigation based on the UTAUT2 model collected data from throughout the country to develop 600 online questionnaires. Findings The proposed model was validated in that the factors hypothesised to build...

... Information Management , Vol. 9 No. 3 , pp. 1 - 4 . Table AI Marketing India Engagement Consumer attitudes E-commerce Mobile banking Servicescape As part of the electronic banking strategy, the importance of managing mobile banking (M banking) transactions has emerged...

... Kingdom E‐commerce Electronic resources Management This paper reflects a longitudinal investigation of the complex and rapidly evolving phenomena of “e‐banking” and “e‐marketing” (McDonald and Wilson, 1999) that have given rise to the developing arena of electronic relationship marketing (e‐RM...