Keywords: E-service
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 269–288.
Published: 12 December 2022
... effectiveness of e-services (PEES). Design/methodology/approach An extensive review of the green marketing perspective was conducted to identify the incremental contributions of the current study (e.g. extensions of online trust and PEES). The authors used the common questionnaire survey strategy...

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