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Keywords: ECM
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Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 746–772.
Published: 21 March 2022
..., along with TAM and Expectation Confirmation Model (ECM), coupled with “trust” as an additional construct, we believe that our study enlarges the boundaries of Information Technology (IT) theories, especially in the context of green banking channels. This study also contributes to advancing...
Includes: Supplementary data
