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Keywords: ESG investment intention
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Journal Articles
Understanding Indian retail investors' intention to adopt ESG investment via fintech: an extended TPB approach combining PLS-SEM and NCA
Available to Purchase
International Journal of Bank Marketing 1–26.
Published: 03 June 2026
... in investment decisions. Combining PLS-SEM with NCA provides additional uniqueness and a richer understanding of the necessary and sufficient conditions for retail ESG investment intention in the era of digital finance. Anubhuti Dwivedi can be contacted at: director@edmaestro.in 19 07 2025 19...
