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Keywords: Ease of use
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Journal Articles
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
Available to Purchase
International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
... in the subsequent sections. Table 1 Different studies on mobile payment systems Researchers Country Predictor variables Munoz-Leiva et al. (2017) Spain Perceived ease of use, perceived usefulness, attitude to use, social image, trust, perceived risk and intention to use...
Journal Articles
Exploring the antecedents of loyalty in the context of multi-channel banking
Available to Purchase
International Journal of Bank Marketing (2017) 35 (2): 174–186.
Published: 03 April 2017
... factors such as perceived ease of use, branch service quality evaluation, satisfaction, and loyalty, it is observed, using structural equation modeling, that perceived ease of use and branch service quality are antecedents to satisfaction and satisfaction positively affects the loyalty. Originality...
