... nor loyalty has a significant impact on the financial performance of banks, while the remaining factors have indicated unprecedented results. Research limitations/implications The main limitation of the study is the economic environment of Greece and the general crisis of the banking sector...

...Mark Colgate; Kate Stewart; Ray Kinsella Relationship marketing stresses that relationships, and not just transactions, should be the focus of marketing strategy. Part of the rationale for this lies in retention economics which are thought to be particularly powerful. Recent literature suggests...