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Keywords: Effectiveness
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Journal Articles
International Journal of Bank Marketing (2018) 36 (1): 111–125.
Published: 05 February 2018
...Haruna Babatunde Jaiyeoba; Abideen Adeyemi Adewale; Mahmud Oluwaseyi Quadry Purpose The purpose of this paper is to investigate the effectiveness of Islamic banks’ corporate social responsibility (CSR) using data collected from stakeholders in Malaysia. While Islamic scholars have developed...
Journal Articles
International Journal of Bank Marketing (2002) 20 (3): 102–110.
Published: 01 June 2002
... practices on competitiveness, overall performance, strategic planning effectiveness and marketing effectiveness. The gathered data were then subjected to a number of learning iterations as part of a specifically designed neural network topology. Major findings derived from the study revealed that: bank...
