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Keywords: Effort expectancy
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Journal Articles
International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
... India were collected to assess the research model. The study used partial least squares (PLS)–structural equation modeling (SEM) technique to empirically validate the framework developed. Findings The outcomes of the research suggest that service quality, attitude, effort expectancy and perceived...

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