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Keywords: Elaboration likelihood model
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Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
... on consumer engagement in social media communication. The study’s findings indicate the relevance of the dual processing mechanism of elaboration likelihood model (ELM) as an explanatory theory for evaluating consumer engagement with messages posted by Fintech brands. © Emerald Publishing Limited 2023...
Journal Articles
International Journal of Bank Marketing (2018) 36 (3): 572–590.
Published: 08 May 2018
... Limited Licensed re-use rights only Elaboration likelihood model Mobile banking Initial trust Financial advisory services Private banking As an effect of the financial crisis and the negative press, such as the Libor scandals (BBC News, 2013), or the currency manipulations (Antoine Gara...
