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Keywords: Elderly consumers
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 85–106.
Published: 29 October 2020
...Lova Rajaobelina; Isabelle Brun; Ricard Line; Christina Cloutier-Bilodeau Purpose This study seeks to examine the impact of mobile service experience on trust of elderly consumers in their financial institution and assess whether age (55–64 years vs 65+ years) exerts a moderating influence...
