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1-2 of 2
Keywords: Electronic banking
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Journal Articles
International Journal of Bank Marketing 1–31.
Published: 06 July 2026
...Marcin Suder; Belem Barbosa; Karolina Jakóbik; Tomasz Wójtowicz Purpose Despite the widespread adoption of electronic banking, maintaining long-term customer loyalty remains a challenge. This study investigates whether key customer experience factors – specifically service quality (SQ), service...
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1559–1586.
Published: 17 May 2024
...Rockson Mintah; Godfred Matthew Yaw Owusu; Rita Amoah-Bekoe; Gorkel Obro-Adibo Purpose This paper reviews scholarly literature on electronic banking (EB) research over a three-decade period. The focus of this review is to evaluate the intellectual structure and trends and unearth new areas...
