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Keywords: Electronic resources
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Journal Articles
Say hello, wave goodbye: missed opportunities for electronic relationship marketing within the financial services sector?
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International Journal of Bank Marketing (2002) 20 (7): 302–310.
Published: 01 December 2002
... Kingdom E‐commerce Electronic resources Management This paper reflects a longitudinal investigation of the complex and rapidly evolving phenomena of “e‐banking” and “e‐marketing” (McDonald and Wilson, 1999) that have given rise to the developing arena of electronic relationship marketing (e‐RM...
