Keywords: Emerging markets
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International Journal of Bank Marketing (2019) 37 (1): 192–209.
Published: 05 September 2018
... challenges, will likely to face greater resistance in the future. Originality/value The findings add to the literature on emerging markets and marketing of technology products by identifying the critical role of privacy in the adoption of financial technology services. Moreover, the authors demonstrate...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 316–329.
Published: 18 May 2015
... well-off consumers, poor and captive customers also care about dissatisfaction and CSR. © Emerald Group Publishing Limited 2015 India Consumer attitudes Marketing concept Social responsibility Emerging markets Financial services Corporate social responsibility (CSR) has been...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2003) 21 (6-7): 289–295.
Published: 01 December 2003
... environment focus (F6). © MCB UP Limited 2003 Market orientation Emerging markets Banking Strategic choices Brunei Management strategy Various forms of market orientation have been discussed and analysed in contemporary marketing literature with great passion and emphasis (Narver...

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