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Keywords: Emerging markets
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Journal Articles
Shawn Hunter, Cuong Pham, Kunhyui Kim, Long Q. Trinh, Andreas Chai, Sameer Deshpande, Shireenjit Johl, Peter J. Morgan, Mila Obucina
International Journal of Bank Marketing (2025) 43 (9): 1884–1909.
Published: 24 October 2025
... . Development Consumer behaviour Developing countries Customer attitudes Emerging markets Financial services Citi Foundation Asian Development Bank Institute Funding: The research was co-funded by the Citi Foundation and the Asian Development Bank Institute. The growth...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2020) 38 (7): 1465–1490.
Published: 08 September 2020
... the relationship between individual characteristics, mobile payment quality success characteristics and outcome expectations Emerging markets Information systems success model Mobile payment The development of mobile phones has offered users new and innovative methods of payment, which...
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 34–62.
Published: 03 May 2019
... 02 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only India Government regulations Emerging markets Theory of planned behaviour Merchant pro-activeness Mobile payment services Moral norm Norm-activation model Ajzen...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 880–900.
Published: 20 February 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Financial literacy Emerging markets College students Money ethics Time preference Asli Elif Aydin can be contacted at: aslielif.aydin@bilgi.edu.tr The second contribution of this study...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 192–209.
Published: 05 September 2018
... challenges, will likely to face greater resistance in the future. Originality/value The findings add to the literature on emerging markets and marketing of technology products by identifying the critical role of privacy in the adoption of financial technology services. Moreover, the authors demonstrate...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1170–1189.
Published: 11 June 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Factor analysis Consumer attitudes Customer retention Emerging markets Penetration of mobile internet has significantly increased due to the liberalization of the internet in Asia, specifically in India and China...
Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 316–329.
Published: 18 May 2015
... well-off consumers, poor and captive customers also care about dissatisfaction and CSR. © Emerald Group Publishing Limited 2015 India Consumer attitudes Marketing concept Social responsibility Emerging markets Financial services Corporate social responsibility (CSR) has been...
Journal Articles
International Journal of Bank Marketing (2014) 32 (3): 194–222.
Published: 28 April 2014
...Aidan O’Connor; Francisco J. Santos-Arteaga; Madjid Tavana Purpose – The purpose of this paper is to propose a game-theoretical model for commercial bank foreign direct investment strategy, government policy and domestic banking industry interactions in emerging market economies and demonstrate...
Journal Articles
International Journal of Bank Marketing (2008) 26 (3): 154–169.
Published: 11 April 2008
... in the business domain; however, only a limited number have investigated its influence on the diffusion of products across countries (Dwyer et al., 2005). Based on innovation adoption theory, this study investigates the use of internet banking in an emerging market. The competitiveness of Western firms...
Journal Articles
International Journal of Bank Marketing (2003) 21 (6-7): 289–295.
Published: 01 December 2003
... environment focus (F6). © MCB UP Limited 2003 Market orientation Emerging markets Banking Strategic choices Brunei Management strategy Various forms of market orientation have been discussed and analysed in contemporary marketing literature with great passion and emphasis (Narver...
