... 12 2024 20 03 2025 24 05 2025 24 06 2025 26 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Impulsivity Empirical study Frugality Financial well-being Attitude toward debt Resource scarcity routes...

... that the customer usage and adoption rate of M-banking are on the rise, however, empirical studies in the area are nascent. Meanwhile, the effort made by International Journal of Bank Marketing in 2010, to publish a special issue in the area of M-banking is worth mentioning. Majority of the past studies...

... attempts to explore the field of financial inclusion from the perspective of social banking, and in the process help the banks enhance their social role image. In conclusion, this paper is directed at following four objectives: Finance Banking Empirical study India Banks Rural areas Social...

... consumers to develop a degree of experience with certain services (Sundaram and Webster, 1999). Banking industry Service quality Market orientation Customer profiling Empirical study Greece Over the last ten years or so, a great deal of research attention has been attracted to the field...