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Keywords: Employees’ perceived brand value congruence
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Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 425–455.
Published: 09 October 2019
... 2019 02 09 2019 03 09 2019 Person–job fit Person–group fit Brand-specific TFL Brand-specific TRL Employee-based brand equity Employees’ perceived brand value congruence Because previous studies on brand equity (BE) have focused on consumers’ perceptions (Baalbaki...
