... of the whole of Cyprus) has become a full member of the European Union (EU) as of May 2004. Today, the two communities in Cyprus still continue to live on a divided island. Models have been developed to find, measure and assess the determinants of service quality. The works of Parasuraman et al...

... Banking European Union Single market Globalization The paper proceeds, in the next section, by outlining the broad structural changes in the European banking industry over the last two decades. The existing literature covering this period already contains considerable discussion concerning...

... is the increasing strategic importance of marketing. © MCB UP Limited 1997 European Union Flexibility Organizational structure Savings banks Strategic marketing This paper[ 1 ] explores the strategic environment facing EU savings banks and the different adaptive strategies and related...

... of these proposals for marketing strategies in the banking sector are considered. © MCB UP Limited 1990 Banks European Union Trade barriers Marketing strategy Financial markets Single market THE SINGLE EUROPEAN MARKET: ITS IMPACT ON STRATEGIC BANK MARKETING 5 A n overview of the possible...

...,although at the same time, improvements in the product offerings to this market by UK banks may provide the basis for a strategy to protect existing domestic markets and develop into new non‐domestic markets. © MCB UP Limited 1990 Banks Marketing European Union Single market Financial...

... countries to support the findings. © MCB UP Limited 1990 Banks European Union Single market Legislation THE SINGLE EUROPEAN MARKET: THE CHALLENGE TO COMMERCIAL BANKING 11 A n assessment of the opportunities and strategies afforded to commercial banks by the advent of 1992. The Single...

... by the different banks as indistinguishable. © MCB UP Limited 1989 Banking Small firms European Union Marketing THE DIFFERENTIATION OF BANK SERVICES TO SMALL FIRMS by Martin R. Binks, Christine T. Ennew and Geoffrey V. Reed University of Nottingham The continuing movement towards deregulation...