Keywords: Face-to-face communication
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Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 78–109.
Published: 01 February 2016
... – The most significant influential factor of usage intention was perceived usefulness, followed by perceived credibility and perceived costs. Face-to-face communication with bank staff and close acquaintances was perceived as the most reliable and persuasive sources of banking-related information. Moreover...

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