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Keywords: FaceReader
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Journal Articles
Impact of perceived experiential advertising on customers' responses: a multi-method approach
Available to Purchase
International Journal of Bank Marketing (2020) 38 (6): 1237–1258.
Published: 10 June 2020
... Canadian respondents recruited through Facebook and Google adverts were asked to watch two video advertisements (one more experiential and the other less experiential). After viewing the advertisements on a computer equipped with FaceReader software by Noldus, participants completed a short online...
