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Keywords: Failure severity
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1611–1639.
Published: 28 June 2023
... the prevalence of service failure severity. Design/methodology/approach Based on a scenario-based survey, this study gathered data from 402 consumers of different banks in Pakistan. The study analyzed the data using ordinary least square regressions and structural equation modeling. Findings The study...

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