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Keywords: Fashion industry
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Journal Articles
International Journal of Bank Marketing (2008) 26 (1): 42–56.
Published: 01 February 2008
..., with a mix of fashion, art, and craft, and to launch two collections a year, following the product life cycle of the fashion industry”. The objective for setting up the business was to “be able to freely express their artistic visions”. Early on, the firm received a great deal of attention in the media...

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