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Keywords: Finance companies
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Journal Articles
Purchase availability and involvement antecedents among financial products
Available to Purchase
International Journal of Bank Marketing (2010) 28 (2): 113–135.
Published: 02 March 2010
... can be offered than previously conceptualized. To this end, the research calls for a more comprehensive approach for manipulating involvement that bases its activation on the theoretical antecedents. Financial services Consumer behaviour Finance companies The financial services industry has...
Journal Articles
Turning Information into a Strategic Marketing Weapon
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International Journal of Bank Marketing (1988) 6 (5): 49–56.
Published: 01 May 1988
... system, service quality, sales performance, branch performance and pricing. © MCB UP Limited 1988 Finance Companies Information Marketing Strategic Planning USA Turning Information into a Strategic Marketing Weapon by David S. Pottruck Charles Schwab and Co., Inc., San Francisco, USA...
