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Keywords: Financial advisor
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Journal Articles
Sustainable funds acceptance by private banking customers: the role of the narrative and the banker's customer orientation
Available to Purchase
International Journal of Bank Marketing 1–27.
Published: 12 February 2026
...Ana Jurado; Javier Morales Mediano; M. Eugenia Fabra Purpose This paper examines the factors affecting the acceptance of sustainable funds as an investment product by high-net-worth individuals and how these factors are moderated by the customer orientation of the financial advisor. Design...
Journal Articles
Open banking boost and brake: an extended technology acceptance model
Available to Purchase
International Journal of Bank Marketing (2026) 44 (6): 1135–1162.
Published: 28 November 2025
... by financial advisors, as well as to examine how their personal technology propensity and cyber risk aversion affect attitudes toward open banking. Design/methodology/approach The research employs the Technology Acceptance Model framework to investigate the uptake of open banking services, assessing...
Journal Articles
Relationships between advisor characteristics and consumer perceptions
Available to Purchase
International Journal of Bank Marketing (2013) 31 (3): 147–166.
Published: 05 April 2013
... services. © Emerald Group Publishing Limited 2013 Financial services Consumer behaviour Risk perception Financial advice Financial advisor Lay consumer Buyer seller relations Sweden The financial crisis that erupted in 2008 has become an oft‐used backdrop for research...
