Keywords: Financial advisor
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (6): 1135–1162.
Published: 28 November 2025
... by financial advisors, as well as to examine how their personal technology propensity and cyber risk aversion affect attitudes toward open banking. Design/methodology/approach The research employs the Technology Acceptance Model framework to investigate the uptake of open banking services, assessing...
Journal Articles
International Journal of Bank Marketing (2013) 31 (3): 147–166.
Published: 05 April 2013
.... Sundén and Surette, 1998 ; Croson and Gneezy, 2009), this seemingly stable characteristic was chosen in this study so as to investigate further the possible existence of a customer bias in the assessment of financial advisors. Ameriks and Fore (2002) stressed a lack of knowledge by laypersons...

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