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Keywords: Financial crisis effects
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Journal Articles
International Journal of Bank Marketing (2020) 38 (5): 1195–1213.
Published: 02 June 2020
.../licences/by/4.0/legalcode Decision making Risk tolerance Risk appetite Financial crisis effects Individual risk tolerance is a complex psychological concept widely reported in the literature. Its significance lies in the influence of risk-adverse and/or risk-seeking attitudes on decision...
