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Keywords: Financial industry
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Journal Articles
Implementing a customer-centric strategy through service design in financial organisations
Available to Purchase
International Journal of Bank Marketing (2025) 43 (5): 921–942.
Published: 21 January 2025
...@laurea.fi 24 06 2024 31 10 2024 01 12 2024 02 12 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Service design Financial industry Customer centricity Organisations aim to be customer-centric to get competitive...
