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Keywords: Financial innovation
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Journal Articles
International Journal of Bank Marketing 1–43.
Published: 03 September 2026
...Abdulazeez Y.H. Saif-Alyousfi Purpose In an era of rapid digital transformation, understanding the role of financial innovation in strengthening bank stability is increasingly vital for policymakers and regulators in emerging economies. Thus, this study aims to investigate the impact of financial...
Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 897–919.
Published: 13 January 2025
... devices, and much has been written about them (cf. Shaikh et al., 2020). Consumer trust in these digital platforms thus matters much to service providers. FinTech Financial innovation Stimulus-organism-response theory Consumer trust FinTech has disrupted traditional business...
