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Keywords: Financial management behaviour
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Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 548–560.
Published: 08 November 2019
...Dhananjay Madhukar Bapat Purpose The profiling of young adult financial behavior can help financial service providers and financial advisors to target suitable marketing resources to specific customer segments. The purpose of this paper is to validate the scale for financial management behavior...
