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Keywords: Financial professionals
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1585–1610.
Published: 22 June 2023
...Tania Morris; Lamine Kamano; Stéphanie Maillet Purpose This article describes financial professionals' perceptions of their clients' financial behaviors and the explanatory factors underlying these behaviors. Design/methodology/approach In this qualitative research, the authors seek...
