Keywords: Financial sector
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1367–1385.
Published: 06 September 2018
... variables on this effect. This paper sheds some light on the study of the ROO effect in the financial sector, a field that is still relatively unexplored in this context. 24 08 2017 07 11 2017 13 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use...

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